Google Partner · Certified Ads Management

Google Ads that
convert,
not just click.

Full-service Google Ads management — Search, Shopping, Performance Max, Display, YouTube and Demand Gen. We build campaigns that drive real revenue, track every conversion and optimise relentlessly for ROAS.

Search Ads
Google Shopping
Performance Max
YouTube Ads
Display & Remarketing
Demand Gen
Our Google Ads track record
£4M+
Total ad spend managed across all clients
↑ Google Ads only
4.8×
Average ROAS across ecommerce clients
↑ Shopping & PMax
38%
Avg. reduction in cost-per-conversion
↑ Within 90 days
100+
Active Google Ads accounts managed
↑ UK · US · India
Actively managing Google Ads across UK, US and India · Updated March 2026
We run ads across
Google Search
Google Shopping
Performance Max
YouTube Ads
Display Network
Demand Gen
Google Maps
Campaign types

Every Google Ads format,
expertly managed

We manage all Google Ads campaign types — selecting the right mix for your business goals and budget, then connecting them into a full-funnel strategy.

Search Ads
Capture intent · Text ads
Show up when people are actively searching for what you sell. Highest-intent traffic — users who are ready to buy right now.
Exact match RSAs SKAG structure
Shopping & PMax
Ecommerce · Product ads
Showcase your products with images, prices and ratings directly in Google Search. Performance Max extends reach across all Google networks automatically.
Product feed Merchant Centre ROAS bidding
YouTube Ads
Video · Brand awareness
In-stream, skippable, bumper and YouTube Shorts ads. Reach buyers who haven't discovered you yet — then retarget them on Search and Shopping.
In-stream Shorts Bumper ads
Display & Remarketing
Visual ads · Re-engage
Banner ads across 2M+ websites in the Google Display Network. Remarketing brings back visitors who didn't convert — often at the lowest CPA in your account.
Remarketing RLSA Customer match
Demand Gen
Discovery · Gmail · Feeds
The new Discovery campaign — reaches users on Gmail, YouTube Shorts feed and Google Discover with visually rich ads. Ideal for new product launches.
Gmail Discover New audiences
Google Maps & Local
Location · Local business
Local Services Ads and Google Maps campaigns for businesses targeting customers in specific locations — India, UK or US cities and regions.
Local Services Maps ads Location targeting
Google Shopping · Product Listings
👗
Organic Cotton Kurta — Ivory
₹1,299
YourStore
Sponsored
👟
Handcrafted Leather Sandals
₹2,149
YourStore
Sponsored
🧣
Silk Dupatta — Hand Printed
₹849
YourStore
Sponsored
Performance Max · This month
Conv.
284
↑ 38%
ROAS
5.1×
↑ 1.3×
Imp. share
68%
↑ 14%
CPA
₹312
↓ ₹89
✓ PMax + Standard Shopping hybrid structure achieves 5.1× ROAS
Service 02

Google Shopping &
Performance Max

For ecommerce brands, Shopping and PMax are often the highest-ROAS campaigns in the entire account. We build, optimise and feed-manage them to dominate product searches and scale revenue profitably.

Product feed optimisation
Title, description, category, GTIN and custom label optimisation in Google Merchant Centre — the quality of your feed directly determines your Shopping ad performance.
Performance Max setup
PMax campaign structure with audience signals, asset groups, creative assets and brand exclusions — configured to complement rather than cannibalise your Search campaigns.
Merchant Centre management
We manage your Merchant Centre account — fixing feed errors, resolving product disapprovals, managing promotions and maintaining feed health for 100% eligible products.
Smart bidding & ROAS targets
Target ROAS, Maximise Conversion Value and tROAS seasonal adjustments — matched to your margin per product group and seasonality patterns.
Service 03

YouTube Ads & Display Network

Not everyone searching Google is ready to buy yet. YouTube and Display campaigns build awareness, educate prospects and retarget warm audiences — filling the top of your funnel and accelerating the path to purchase.

TrueView In-stream Ads
Skippable ads before YouTube videos — you only pay when viewers watch 30 seconds or engage. Perfect for product demos, brand stories and launches.
CPV biddingSkip after 5s
YouTube Shorts Ads
Short-form vertical video ads in the YouTube Shorts feed — reaching younger audiences with fast, mobile-first creative that drives traffic to your store.
Vertical videoMobile-first
Bumper Ads (6-second)
Non-skippable 6-second video ads for brand recall. Ideal for retargeting warm audiences and reinforcing messaging from longer-form campaigns.
Non-skippableCPM bidding
Responsive Display Ads
Auto-assembled display ads from your headlines, descriptions and images — shown across 2M+ websites in the Google Display Network to build reach and retarget.
2M+ sitesAuto-optimise
Dynamic Remarketing
Show previous website visitors the exact products they viewed — dynamic ads automatically pull your product feed and show personalised banners to each visitor.
DynamicProduct feedRLSA
Customer Match & Similar Audiences
Upload your customer email list to target existing customers and find lookalike audiences. One of the most powerful targeting methods available in Google Ads.
Customer matchLookalikes
Service 04

Conversion Tracking
& Analytics Setup

Most Google Ads accounts waste budget because they're not tracking correctly. We set up airtight conversion tracking, GA4 integration and attribution modelling — so every pound spent is accountable and every decision is data-driven.

1
Google Ads conversion tracking
Tag-based and import-based conversion actions — purchases, add-to-cart, lead forms, phone calls and micro-conversions — all configured and verified in Google Tag Manager.
2
GA4 ecommerce tracking
Full GA4 ecommerce event implementation — view_item, add_to_cart, begin_checkout, purchase with revenue values. Linked to Google Ads for enhanced bidding signals.
3
Enhanced conversions
Google's Enhanced Conversions uses hashed customer data to recover conversions lost to browser restrictions — typically recovering 15–30% of previously untracked conversions.
4
Attribution modelling
Data-driven attribution setup to correctly credit Google Ads touchpoints in multi-channel paths — so budgets are allocated to the campaigns that actually drive conversions.
Google Ads · Conversion Dashboard
Conversions
1,847
↑ 34%
Conv. value
£94k
↑ 41%
Conv. rate
4.2%
↑ 1.1%
CPA
£11.4
↓ £4.2
Conversion funnel · Ecommerce
Impressions
284k 100%
Clicks
43,840 15.4%
Add to Cart
8,230 18.8%
Checkout
2,460 29.9%
Purchase
1,847 75.1%
✓ Every stage tracked · Smart bidding optimises on purchase conversions
Service 05

Free Google Ads Account Audit

Already running Google Ads? We audit your account and find exactly where you're wasting budget, missing opportunities and leaving revenue on the table — for free, with no obligation to work with us.

Wasted spend analysis
We identify budget going to irrelevant search terms, low-performing ad groups and campaigns with negative ROI — often finding 20–40% of spend that can be cut or redirected.
Quality Score review
Low Quality Scores mean you pay more per click than competitors. We identify every low-QS keyword and the specific landing page or ad copy changes needed to improve them.
Bid strategy assessment
We review your bidding strategy against your conversion data volume — Smart Bidding requires sufficient data to work effectively and many accounts use it incorrectly.
Tracking verification
We verify your conversion tracking is firing correctly — duplicate conversions, missing tags and mis-attributed conversions are the most common and costly account errors.
Competitor & auction insights
We pull Auction Insights to identify your main competitors, their impression share and overlap rate — then build a strategy to take more of their traffic.
Growth opportunity mapping
New keywords, campaign types and audience opportunities you're not currently exploiting — presented as a prioritised action plan with estimated impact.
What our audit finds on average
Based on 100+ accounts audited in 2025–26
28%
Wasted spend
Budget going to irrelevant searches or zero-conversion campaigns
64%
Tracking gaps
Accounts with duplicate conversions, missing tags or incorrect attribution
41%
Missing campaign types
Ecommerce accounts with no Shopping or PMax campaigns running
2.1×
ROAS improvement potential
Average ROAS uplift found for accounts we audit and then take over
Service 06

Strategy, Optimisation
& Monthly Reporting

Google Ads is not a set-and-forget channel. We optimise every week, report every month and review strategy every quarter — staying ahead of algorithm changes, competitor moves and seasonality.

Weekly bid optimisation
Every campaign reviewed weekly — bid adjustments by device, location, time of day, audience and keyword. Smart bidding targets recalibrated to your current margin goals.
Every 7 daystROAS / tCPA
Search term harvesting
Weekly search term report review — adding high-intent new keywords to campaigns and adding irrelevant terms as negatives. Compounding impact over time.
WeeklyNegativesExpansion
A/B ad copy testing
Structured A/B tests on RSA headlines, descriptions and ad extensions — using statistical significance before declaring winners and updating live ads.
RSA testingAd strength
Monthly performance report
A clear monthly report: spend, impressions, clicks, conversions, ROAS, CPA — with MoM trends, campaign breakdown and 3 recommended actions for next month.
MonthlyActionable
Quarterly strategy review
Every quarter we review your overall Google Ads strategy — budget allocation across campaign types, new channel opportunities and performance against 12-month targets.
QuarterlyGrowth planning
Seasonal & promotional planning
Budget uplifts, bid adjustments and ad copy changes planned in advance for Black Friday, Christmas, Diwali, EOFY and other key commercial periods.
Black FridaySeasonal
Service 07

Landing Page Design
& CRO for Google Ads

A great Google Ad that sends visitors to a poor landing page wastes your entire budget. We design, build and optimise dedicated landing pages that match your ads, score high Quality Scores and convert visitors into customers.

1
Ad-to-page message match
Every landing page headline matches the ad's offer and keyword — the single most important factor for both Quality Score (lower CPC) and conversion rate.
2
Dedicated landing page builds
Purpose-built landing pages for each campaign — stripped of navigation distractions, with a single clear CTA. We build in Shopify, WordPress, Unbounce or HTML depending on your platform.
3
Speed optimisation
Google's Quality Score is heavily influenced by page speed. We get every landing page scoring 90+ on PageSpeed Insights — faster pages = better QS = cheaper clicks.
4
A/B test & iterate
Structured landing page A/B tests — headline, hero image, CTA, social proof placement — running until we reach statistical significance, then rolling out winners.
Landing page impact on Google Ads
Quality Score
4/10 10/10
Higher QS = CPC reduced by up to 50% for same ad position
Conversion Rate
0.8% 3.6%
4.5× more revenue from the same ad spend after landing page rebuild
Cost per Conversion
£48 £11
Combined effect of better QS (lower CPC) + higher conversion rate
The landing page is half the campaign.
Most agencies don't touch it. We do.
£4M+
Ad spend managed
4.8×
Avg. ecommerce ROAS
38%
Avg. CPA reduction
100+
Active accounts managed
Pricing

Transparent Google Ads management fees

We charge a flat management fee — not a percentage of ad spend. This means our incentive is to make your budget work harder, not to increase it.

Starter
New to Google Ads
£350/mo
or ₹35,000/mo · Recommended ad spend: £500–£2k
Account setup & Google Tag Manager
Up to 2 campaign types (e.g. Search + Shopping)
Keyword research & ad copy
Conversion tracking setup
Monthly performance report
Weekly bid optimisation
Enterprise
High-spend & complex accounts
Custom
Bespoke · Ad spend £15k+ / ₹15L+
Everything in Growth
YouTube & Demand Gen campaigns
Dedicated landing page builds
Custom attribution & data studio dashboard
Multi-market management (UK + US + India)
Weekly strategy calls
SLA-backed response & reporting
All prices ex VAT/GST · Ad spend billed directly by Google to your account · No markup on ad spend · Minimum 3-month engagement
Client results

Google Ads results our clients actually achieved

★★★★★

"Our previous agency was spending £8k/month on Google Ads and we had no idea if it was working. EcomLinx audited the account, found £3,200/month in wasted spend, restructured everything and within 60 days our ROAS went from 1.4× to 5.2×. Same budget, completely different results."

TW
Tom Whitfield
CEO · NaturaNest UK
Google Ads · ROAS 1.4× → 5.2×
★★★★★

"EcomLinx set up our Google Shopping and Performance Max from scratch. The product feed work they did in Merchant Centre — fixing titles, adding custom labels, optimising categories — made an immediate difference. Month 3 ROAS was 6.1×. Our best paid channel by far."

NP
Nandita Patel
Founder · Indie Bloom India
Shopping + PMax · 6.1× ROAS
★★★★★

"I was running Google Ads myself with a £2k/month budget and getting maybe 15 leads a month at £130 each. EcomLinx restructured, fixed my tracking (it was counting the same conversion 3 times), added negative keywords and built a proper landing page. Now 62 leads a month at £31 each. Genuinely life-changing for my business."

JH
James Harrington
Director · HomeNest UK
Google Search · CPL £130 → £31
FAQ

Google Ads — common questions

How much should I spend on Google Ads?
There's no universal answer — it depends on your industry, competition and goals. As a rough guide, ecommerce brands in competitive categories (fashion, electronics) typically need £1,500–£3,000/month minimum to gather enough conversion data for Smart Bidding to work effectively. Lead generation businesses can often start with £500–£1,000/month. We'll assess your specific situation during the free audit and give you a realistic budget recommendation based on CPC data for your actual keywords.
How quickly will I see results from Google Ads?
Search ads can drive traffic from day one of launch. However, meaningful optimisation requires 30–60 days of conversion data for Smart Bidding to exit the learning phase. We typically see the most significant performance improvements between weeks 6–12 as bid strategies stabilise, negative keyword lists mature and ad copy tests produce winners. For new accounts, set expectations at 90 days to achieve full potential.
Do you charge a percentage of ad spend?
No — we charge a flat monthly management fee. This is intentional: percentage-of-spend models create a perverse incentive for agencies to increase your budget rather than improve efficiency. Our flat fee means we're aligned with making your existing budget work as hard as possible. Your ad spend goes directly to Google and is billed by Google to your payment method.
What's the difference between Google Shopping and Performance Max?
Standard Shopping campaigns show product ads in Google Search results and Shopping tab — you have full control over bids, product groups and targeting. Performance Max is Google's all-in-one campaign type that serves ads across Search, Shopping, Display, YouTube, Gmail and Maps — using machine learning to find conversions across all placements. For most ecommerce brands we run both: Standard Shopping for precise control on top products, PMax for broader reach and incremental conversions. The combination typically outperforms either alone.
Can you manage Google Ads for India, UK and US simultaneously?
Yes — we actively manage Google Ads accounts across India (INR, .in targeting), UK (GBP, UK targeting) and the US (USD, US targeting). Each market has its own campaign structure, keyword research, ad copy and bidding strategy — we don't copy-paste across markets. Our team has specialists familiar with consumer behaviour, competition levels and Google auction dynamics in each geography.
What access do you need to my Google Ads account?
We work as an admin on your existing Google Ads account — you own the account, all campaigns, all data and all history. We never create a new account on your behalf; everything is set up inside your account so if you ever leave us, you take everything with you. We also request Standard access to Google Analytics and view access to your website's Google Tag Manager to set up and verify conversion tracking.

Ready to make your Google Ads budget work harder?

Book a free account audit or strategy call — we'll review your campaigns, find the waste and show you exactly what we'd change.

Free · No obligation · Response within 24 hours